CityU LT

It is a modern, premium, dark-mode redesign that shifts away from dense, traditional academic layouts. It adopts an engaging, "tech-forward" aesthetic clearly aimed at capturing the attention of prospective Gen-Z students through visual storytelling.

Client: CityU Department of Linguistics and Translation

Design Methodologies: UX Research, IA Restructure, UI Design

Project Type: University

What We Built

More than just code and pixels, we saw this project as an opportunity to build a living, adaptable ecosystem.

Dark Mode Interface

A sleek, high-contrast black background that creates a premium, modern aesthetic.

Bold Typography

The use of massive display fonts for key statistics and dates to immediately grab attention.

Vibrant Accents

Strategic use of a bright, electric blue to highlight interactive elements, links, and important data.

Scannable Layout

Information is organized into bite-sized, easily digestible sections (chunking) to allow for quick reading.

Modernizing the User Experience: From Clutter to Clarity

The UX research project aims to modernize an outdated, text-heavy website by streamlining navigation and introducing structured, scannable content templates to better serve prospective students, current students, and parents.

Adapting for Small Screens

Translating the robust desktop experience into a streamlined, tactile mobile journey that keeps users engaged.